Website relaunch - More voices in the fight for the environment!
Together we are strongest - that is the top priority for non-profits. Because a better world requires like-minded people to join forces. But how can they be reached? Through an effective website that makes organizations visible and motivates others to get involved. Technical aspects also need to be considered. The Umweltinstitut München recognized this and brought getunik on board for a website relaunch. From the analysis of the old site and the right concept to implementation and continuous optimization - together we completely modernized the website. With our focus on optimal UX/UI, the Umweltinstitut München now reaches more people and encourages them to get involved in change. A modern presence for a modern topic!
The challenge
Get a website update, before it’s too late
Even in times of social media, a user-friendly website that is visually appealing and technically up to date plays a crucial role for non-profits. It is the platform they need to enter into a dialog with their supporters, build trust and establish a long-term relationship. However, at a time when technical developments are advancing rapidly, it is a challenge to keep websites up to date in terms of content and technology. At the latest when the navigation is complicated or the design is no longer appealing and therefore no longer reaches the target group, a website relaunch is required. This allows the most important functions to be updated and user expectations in terms of UX/UI to be met. This also includes refreshing the design and improving the speed and performance of the website. This was exactly what the Umweltinstitut München wanted. So the brief was very clear: a website relaunch for the good guys - exactly our thing!
Solution
The perfect website relaunch concept
A good relaunch takes time, a professional team and the perfect website relaunch concept! All within the scope of our expertise, because we at getunik know what needs to be clear before creating a relaunch concept and what questions the concept needs to answer. For the Umweltinstitut München, the focus of the concept was on developing an optimal UX/UI design. In other words, a website that is easy to use and visually appealing for the target group. To create the perfect concept, we pooled our internal resources and drew on our accumulated experience from over 20 years of web development. In addition, the results of the user journey workshops conducted with the Umweltinstitut München and the consideration of target group-relevant use cases enriched the concept.
One particularly relevant point for the Umweltinstitut München: The so-called join-in activities and various information campaigns were to be particularly emphasized on the new website.
Implementation
With the modular system of the getunik Website Builder
By opting for the getunik Website Builder, the Umweltinstitut München had already created the best conditions for an optimal website relaunch. With our theme specially designed for the needs of non-profits, organizations can easily operate their new website, launch new campaigns independently if desired and keep it up to date. The foundation stone was thus laid. Further implementation took place in three phases:
Phase 1: Analysis
A major analysis was carried out at the beginning: Both target groups and content were analyzed. With the content audit, we identified the most important landing pages and keywords and thus laid the first building block for the website relaunch concept. Based on this, user journeys and use cases were defined in an analysis workshop – the basis for the optimal content architecture.
Phase 2: Conception
For the appropriate website relaunch concept, the various entry points of the users were taken into account, such as by directly entering the URL in the browser, via a newsletter link or via a Google search query for a specific topic. In terms of UX/UI, the goal was to design a user interface that is intuitive in layout and design, has visually appealing elements and shows a clear and consistent hierarchy of information. Optimal technical performance with short loading times and minimal delays was also to be achieved. After all, smooth and pleasant navigation contributes to visitor satisfaction and therefore significantly increases engagement and donations.
Phase 3: Implementation
With the NPO theme, the Umweltinstitut München was able to benefit from low implementation costs right from the start and can enjoy high flexibility in the configuration of various features in the future. On a technical level, we connected the website directly to the CRM (CiviCRM) so that new contacts are automatically created in the primary database. In terms of content, we were able to strengthen the motivating character of the participatory campaigns by adding a counter for previous entries.
Just in time for Giving Tuesday, the Umweltinstitut München launched a new chapter with its new website, which focuses on joint commitment!
Results
Increased visibility thanks to new website concept
The Umweltinstitut München wanted a modernized website with an exciting design and full technical performance. Wished, done! With the relaunch, we were able to correct several technical deficiencies that stood in the way of increasing the visibility of the Umweltinstitut München. Among other things, we achieved this by focusing on various donation options, but above all through the various participatory campaigns. Since the relaunch, the Umweltinstitut München has already collected over 91 thousand signatures for various participatory campaigns via the website. Particularly noteworthy are the campaigns “Protect biodiversity, stop glyphosate! with over 35 thousand signatures and the campaign “Stop the climate poison!” with üover 14 thousand signatures within a very short time.
The Umweltinstitut München website is also characterized by a user-friendly design that is geared towards users' needs, preferences and behaviours, with a visually appealing, clear and uncluttered homepage. Now interested parties can be better reached, important topics can be brought to the public more easily and even more like-minded people can be reached in an uncomplicated way. With the new website, the Umweltinstitut München encourages everyone to work together for change towards the future. Now nothing stands in the way of the fight for a biodiverse and diverse environment!
“We wanted to get even more people excited about our project and encourage them to get involved. To achieve this, a functioning and appealing website is essential. During the relaunch of our website, getunik provided us with reliable and continuous support.”
Success factors
The success of the relaunch of the Umweltinstitut München website can be attributed to several key factors anchored in the collaboration between getunik and the institute. These factors helped to achieve the goals set and maximize the results.
Strategy
Analysis
Workshop
Design
Landingpages & Website
Lessons Learned
“A website relaunch is an exciting but challenging project. It is important that a team of experts is formed for the implementation, both on the part of the organization and the agency. As an agency, we greatly appreciate a close, friendly and yet professional collaboration such as the one we had with Umweltinstitut München.”