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Our expertise for nonprofits

Our expertise for nonprofits

Nonprofit organizations can tap into new potential and sustainably increase their impact through digital innovations and data-driven fundraising. We help to exploit opportunities, keep an eye on trends and meet the growing expectations of supporters. Since all disciplines of digital fundraising require specialized know-how, we bundle our expertise and make it available where it is needed - from strategy and communication to technology and processes. In this way, fundraising is optimized in the long term and organizations remain competitive.

Consulting
  • Data-driven fundraising strategies
  • Conducting market analyses & audits
  • Benchmarking & industry comparison
  • Target group definition & segmentation
  • Ongoing strategy consulting 
We offer strategic consulting to further develop and optimize fundraising in a targeted manner. Our focus is on long-term growth with strategies that are based on market trends and benchmarks while taking into account the individual situation of each organization. This results in well-founded approaches that secure goals and strengthen competitiveness.
Marketing Automation
  • Setup and configuration of the software
  • Implementation of automated donor journeys
  • Integration with CRM systems
  • Personalized email campaigns
  • Training and support 
Fundraising campaigns are becoming increasingly complex - manual processes quickly reach their limits. Marketing automation creates efficiency, makes communication scalable and enables a tailored approach. We support nonprofits in building journeys, seamlessly linking systems and personalizing messages in such a way that supporters are sustainably retained and results are increased.
Creation
  • Campaigns & journeys
  • Concepts for lead generation 
  • Development of donation products
  • Storytelling & copywriting
  • Visual design
  • Content & design analyses
  • Training & workshops
Many nonprofits work with limited resources but still need effective, consistent communication. We develop targeted campaigns, journeys and donation products that clearly convey messages and activate target groups. Our approach combines storytelling, design and data-based analysis - for content that is convincing across all channels and meets the needs of the target groups.
Digital Marketing
  • Performance campaigns
  • Google Ads for qualified traffic
  • Social media ads for reach & leads
  • Programmatic advertising & display ads 
  • Retargeting & lookalike audiences
  • Campaign management, optimization & A/B testing 
Nonprofits face the challenge of making their concerns visible in the digital space. With targeted, data-supported marketing measures, we ensure that messages reach the right target group at the right time. Our campaigns cover search, social and display and increase reach and donation acquisition. This allows fundraising goals to be achieved efficiently and measurably - with maximum impact and minimum wastage.
Website
  • Development of donation-optimized websites
  • Optimization of the user experience (UX)
  • Integration of third-party systems
  • Search engine optimization (SEO)
  • Ongoing maintenance and updates
An inefficient website can deter supporters and prevent conversions. User-friendliness and performance are therefore crucial for the success of digital activities. We develop user-friendly, conversion-optimized websites that support strategic goals in acquisition and brand perception. Our solutions are scalable, flexibly adaptable and geared to the organization's requirements.
Data
  • Data integration and management
  • Creation of customized dashboards
  • Analysis and visualization of donor data
  • Data-based decisions
  • Training in the area of data analysis
Data is the basis for well-founded decisions, but is often not used efficiently. We help nonprofits to process information in a meaningful way and translate it into strategies. Using tools such as Apteco, we analyze data, create dashboards and provide support with segmentation and selection. This provides valuable insights that enable well-founded decisions and effectively optimize marketing and fundraising strategies.

“Digitizing fundraising means mastering complexity. We help you take the next step. Write to us!”

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Astrid Vancraeyenest
Customer Success Manager & Creative Concepter